Raleigh NC Web Design and Search Engine Optimization (SEO)
Simply put, SEO is a process that ‘optimizes’ a website’s relevance to any given query on search engines such as Google, Yahoo, MSN, etc. This relevance (or page ranking), will determine if a website comes up on page one of a Google search or is banished to the hinterlands of page twenty-eight.
While some firms prefer to shroud their website optimization services in mystery, Raleigh NC Web Design does not, and our clients greatly appreciate it when we demystify the SEO process for them.
You May Now Be Wondering:
- How is website optimization achieved?
- Will SEO work for everyone?
- How much does it cost?
Individual website pages are optimized in a fairly straightforward way. If your website advertises Italian shoes in Peoria, the written text on your site should contain ‘key words’ or ‘key phrases’ that relate to the sale of Italian shoes in Peoria. These key words or phrases are identified and indexed by the search engines and that information is used, for example, to send a Google searcher directly to a website that features Italian shoes sold in Peoria, Illinois.
Simple enough? In principle yes, but the successful optimization of a website can be a complex process when it comes to the actual implementation. Which key words or phrases should you use? Where do you use them and how often? What is the competition for these words and phrases within any given community? These are just a few of the questions that the experts at Raleigh NC Web Design will be happy to answer prior to beginning any SEO campaign for you.
SEO is not for everyone, and the ethical philosophy of our firm is to tell you so. Our expert Web design team can determine if an organic SEO strategy will work for you. An organic optimization simply means that your website could make the top ten list on a search engine query based wholly on its own content merit, as opposed to using the technique of a pay-per-click (PPC), campaign.
How much does SEO cost? There are three answers to the question of costs: a little, a lot or nothing at all. The only pet shop owner in a small town may have their website optimized for a minimal expense, while an attorney in New York City might need a king’s ransom to succeed. SEO done right, however, when you factor in return on investment, costs nothing at all. Follow the links on this page to learn more about the exciting possibility of optimizing your website!